ATL & BTL activations

Want your brand to stand out and connect with people the right way? That’s what ATL and BTL activations are all about. ATL (Above The Line) gets you mass attention through ads on TV, radio, or billboards—perfect for building brand awareness. BTL (Below The Line) is all about personal touch: think mall kiosks, product sampling, live events, and on-ground promotions. Together, they create a complete marketing experience—reaching both the crowd and the individual. It’s the perfect mix to boost visibility and build real connections with your audience.